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Measuring Immersion: The IEQ Explained

Are you interested in studying the psychology of gaming or immersive experiences? The Immersive Experience Questionnaire (IEQ) is an essential tool that can help you measure immersion—the psychological experience of being deeply engaged in a task, such as playing a video game. Whether you’re investigating what makes games so captivating or analyzing the factors that […]

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The gamer in your life isn’t ignoring you, they’re blind to your presence

By Charlene Jennett, University College London and Anna L Cox, University College London It’s irritating when you try to talk to someone playing a videogame. You tell them dinner is ready and they completely ignore you. Their eyes are glued to the screen, their fingers frantically pushing buttons. We find it rude and it has […]

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